An expressive gaze is not just about makeup, but also about daily care. The area around the eyes is the first to show fatigue, and lashes need gentle care.
In this guide, you will learn how to build a simple, step-by-step ritual with clean formulas and gentle gestures.
- 1Proper makeup removal
- 2Tired-looking eyes
- 3Long-lasting mascara
- 4Caffeine for the whole face
- 5Smooth and luminous skin
Proper makeup removal: how to remove makeup without breaking your lashes?
Vigorous rubbing can break lashes and irritate the delicate skin around the eyes. Makeup should be melted away, not rubbed off.
For mascara and eye makeup, use the Fragrance-Free Biphasic Makeup Remover. It has an oily phase and an aqueous phase, which gently remove makeup, including mascara. It contains aloe vera, chamomile, and hyaluronic acid, leaving the skin feeling hydrated.
Shake the bottle well, soak a makeup remover pad, and hold it pressed gently on your eyelid for 10–15 seconds. Let the product work, then wipe gently towards the tips of the lashes, avoiding circular motions.
Morning preparation: what to do when eyes look tired?
After a short night, the eye area shows it first. The skin here is very thin, so it deserves to be prepared before any makeup product.
Concealer applied to dry skin easily settles into fine lines.
Apply the Caffeine Gel Booster: a lightweight, water-based, oil-free gel for the face and eye contour. The formula with 1% caffeine helps reduce the appearance of puffiness and refreshes tired-looking skin, while glycerin helps maintain hydration.
Put a small amount on clean skin and tap gently with your ring finger. Let the gel absorb, then apply makeup. Avoid direct contact with eyes.
How to make your mascara last longer?
This is one of the most common questions about eye makeup. When mascara smudges under the eyes or lashes lose their curl after an hour, the problem is usually the formula or the way it is applied.
Tricks for defined lashes all day long
- Clean lashes of oils. Ensure lashes have no traces of oily makeup remover before application.
- Choose a formula that cares. IconLash Peptide Mascara offers buildable volume and lengthening, separated and well-defined lashes. Pea peptides help nourish and strengthen lashes during wear.
- Apply in a zig-zag. Move the brush from the root of the lashes to the tips, using slight zig-zag motions to separate them.
- Second coat while the first is still wet. For more volume and length, add the second coat before the first one dries completely.
How to avoid the “panda eyes” effect
To keep mascara from smudging under the eyes during the day, set the under-eye area with a very fine layer of translucent powder, which absorbs excess sebum.
Caffeine for the whole face: freshness in your morning routine
Caffeine Gel Booster is not just for eyes. It is made for the face and eye contour, so you can use it on your entire face when skin looks tired.
How to use it
- Directly on the skin. Apply a small amount to clean skin, on the face and eye contour.
- In your cream. Or mix 1–3 drops into your face or eye cream. Let the product absorb before makeup.
Smooth and luminous skin: the kojic acid exfoliator
Makeup applies more evenly on smooth skin. The Brightening Kojic Acid Exfoliator is for face and body: it removes dead cells and helps achieve smoother, more luminous skin.
What it contains
- Mineral perlite. Granules exfoliate and remove dead cells.
- Kojic acid and vitamin C. For more luminous-looking skin.
- Shea butter and jojoba oil. Complete the formula.
Apply to damp skin, massage gently, and rinse. Avoid the eye area.
Transform your routine into a pampering ritual
A beautiful gaze and luminous skin depend on a few simple steps done consistently: gentle makeup removal, targeted hydration, and clean makeup with caring ingredients.
The makeup remover, mascara, and caffeine gel are bundled in the Gaze Ritual set.
Discover the Gaze Ritual
